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小红书内容:什么样的内容不适合薯条推广

来源:https://www.xinnuoshang.cn   发布时间:2024-02-24      

1、内容发布了超过1个月的笔记

1. Notes with content published for over a month

距离当前时间比较长的笔记,自然流量可能已经非常少,薯条难以带动自然流量的效果。且用户在信息流中习惯于看到最新的笔记,突然出现一条很久之前的,用户体感比较差。

Notes that have been around for a long time may already have very little natural traffic, making it difficult for French fries to drive the effect of natural traffic. And users are accustomed to seeing the latest notes in the information flow, and suddenly a long ago note appears, which makes the user feel relatively poor.

2、只做“标题党”,前后不一致

2. Only do "title party", inconsistent before and after

用户被标题吸引后想更多了解内容,结果发现内容跟标题完全不一样,只会让用户走掉。比如说笔记标题是人均100元,点进来之后发现其实不止这个价格,会容易让用户失望。

q5

When users are attracted by the title and want to learn more about the content, they find that the content is completely different from the title, which will only make them leave. For example, if the note title is 100 yuan per person and you click on it, you will find that it's not just this price, which can easily disappoint users.

3、只堆砌关键词

3. Only stack keywords

如果笔记内容堆砌过多的关键词,用户的观感体验非常差,会有反效果,比如带了几十个民宿tag。

If there are too many keywords piled up in the notes, the user's visual experience will be very poor, which will have a negative effect, such as bringing dozens of homestay tags.

4、刷量作弊

4. Cheating by brushing volume

任何刷数据包含【互赞群】这类的行为,会被抓出来记为数据作弊。数据作弊对账号有累积惩罚,且惩罚不可逆。

Any behavior that involves brushing data, including liking groups, will be caught as data cheating. Data cheating imposes cumulative penalties on accounts, and the penalties are irreversible.

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