[Abstract] Short video has completed a video content that can be spread in a very short time. For the content that is spread in the form of video, short video on various platforms has also become popular. Behind the seemingly easy, there are also many processes and details. So, what are the aspects of short video operation? Follow Xiao Bian today to understand!
1、 Select channel
Short video channel operation is very important. The user tonality and content positioning of each content channel are different. If you are working on the content in the vertical subdivision field, you need to study the content needs and user preferences of each channel platform in detail to make it possible to operate well. For key channels, they all need refined operation. It is also important to have one-to-one visits and maintenance by special personnel. Internally, each channel will have information feedback from users, so it is necessary to plan and formulate different operation strategies and content product strategies for different channels. Channel operation follows the channel and its users, and it is not unchangeable.
2、 Believe that content is king
Short video is still a marketing method with content as the core. Considering the purpose of operation, the planning and production of content all need to serve for growth. Therefore, the production process of content should be closely aligned with channel operation and user operation, and combined with the collection and collation of big data to form a more comprehensive and detailed process. The core of short video content products is content, but it must also be clear that this content is not created by one or two core creators, but is planned and iterated over a period of time in combination with the operation strategy. It cannot be achieved overnight, nor can personal preferences replace user preferences. We must be neutral and objective, and really treat short video content as an Internet product.
3、 Keep interaction with users
User communication and interaction of short videos are very important. User operation can be simply understood as deep interaction with users. The ultimate goal is to improve user activity and user stickiness, so that users can pay attention and interest to content products for a long time. The most basic of user operation is the management of comment area and bullet screen area, answering users' direct message questions, and providing users with more one-to-one and personalized services. From "one thousand people, one thousand people, one thousand people" to "one thousand people, one thousand people, one thousand people", this is not only the direction of future Internet product iteration, but also the effect of truly moving offline communication to online.
The above is a detailed introduction to the promotion of Jinan short videos, and we hope it will be helpful to you. If you have any questions, please contact us. We will provide you with our attitude https://www.xinnuoshang.cn