要想通过短视频来玩转营销，这8种玩法是必不可少的。

To play marketing through short videos, these 8 gameplay are essential.

第1点就是硬广，硬广是目前短视频平台当中简单直接的一种广告投放方式，这些都是通过付费的方式来对商品进行曝光，同时也是简单的买流量模式，当然这也是电商当中常用的销售手段。

The first point is hard advertising, which is currently a simple and direct advertising method on short video platforms. These methods expose products through payment and are also a simple traffic model. Of course, this is also a commonly used sales method in e-commerce.

第2点是内容定制，内容定制其实和传统广告片相似，只不过如果用短视频推广的话，时常会更短一点，但是相比于传统的广告来讲，传播途径就更加广泛，它需要更加短小精悍的广告内容，并且需要更多的爆点。

The second point is content customization. Content customization is actually similar to traditional advertising videos, but if short videos are used for promotion, it is often shorter. However, compared to traditional advertising, it has a wider range of dissemination channels and requires more concise and powerful advertising content, as well as more explosive points.

第3点是内容的植入内容，植入也称之为短视频广告当中的软文，其中就包含短视频内容当中加入广告口播以及产品的露出。这种内容植入通常软广硬广相互结合，充分体现品牌的价值以及独特优势。

The third point is the implantation of content, also known as the soft text in short video advertisements, which includes the addition of advertising and product exposure in short video content. This type of content implantation usually combines soft and hard advertising, fully reflecting the brand's value and unique advantages.

第4点就是通过网红活动来提高整体的曝光度，现如今网红的活动也并不亚于知名歌手开线下演唱会，尤其是众多网红聚在一起的大型活动，更能够让品牌方的营销大幅提高，在网红活动当中。可以通过代言的方式为品牌带来更多的曝光度，同时需要制定精确的营销目标计划，从而能够让网红活动和品牌营销之间的联系更大。

The fourth point is to increase overall exposure through internet celebrity activities. Nowadays, the activities of internet celebrities are not inferior to those of famous singers holding offline concerts, especially large-scale events where many internet celebrities gather, which can greatly improve brand marketing. It is possible to bring more exposure to the brand through endorsement, while also requiring the development of precise marketing target plans, in order to strengthen the connection between internet celebrity activities and brand marketing.

第5点是品牌官方运营，我们可以看到在短视频平台当中，很多大型品牌也都开设了自己的官方运营账号，这些运营账号在平台当中往往更有威信度，能够让消费者看了以后，觉得这是官方发布的信息，同时也能够带来更大的流量。

The fifth point is the official operation of the brand. We can see that many large brands have also opened their own official operation accounts on short video platforms. These operation accounts are often more authoritative on the platform, which can make consumers feel that this is the official information released and can also bring greater traffic.

第6点整合营销。整合营销就是围绕一件产品进行多维度的销售，整合营销一般都需要构建营销矩阵，通过每个营销之间的联动性来进行大众消费内心的获取。

Point 6: Integrated marketing. Integrated marketing is the multi-dimensional sales around a product. Integrated marketing generally requires the construction of a marketing matrix, and the linkage between each marketing is used to obtain the inner thoughts of mass consumption.

第7点是通过短视频直播，短视频直播能够在直播间内将产品快速的营销出去，而且直播当中的客户一般都是精准客户。

The seventh point is through short video live streaming. Short video live streaming can quickly market products in the live broadcast room, and the customers in the live broadcast are generally precise customers.

第8点就是多方度合作，多方度合作能够降低营销成本，同时能够使客源进行相互的交流，这也是一种比较不错的营销玩法。

The eighth point is multi-party cooperation, which can reduce marketing costs and enable mutual communication among customers. This is also a good marketing strategy.

所以，通过短视频来进行营销也是一种非常现代化的营销方式，在未来，短视频方式能够在人群当中的活跃度越来越高，因此短视频营销能够带来更大的营销收入。

So, using short videos for marketing is also a very modern marketing method. In the future, short video marketing can become more and more active among the audience, so it can bring greater marketing revenue.

本文由济南短视频运营提供技术支持，更多的详细精彩内容请点击我们的网站https://www.xinnuoshang.cn，我们将会全心全意为您提供满意的服务。

This article is provided by Jinan Short Video Operations with technical support. For more detailed and exciting content, please click on our website https://www.xinnuoshang.cn We will wholeheartedly provide you with satisfactory service.