随着5G时代的到来，信息更迭，流量为王。
　　With the arrival of the 5G era, information is constantly changing, and traffic is king.

　　看着许多草根在短视频上创业都颇有成就，所以很多人也开始想要慢慢进入，但是在操作的过程中，甚至还没有开始操作就已经犯错了。
　　Watching many grassroots entrepreneurs achieve great success in short video entrepreneurship, many people have also begun to want to slowly enter, but in the process of operation, they have already made mistakes before even starting to operate.
　　今天给大家分享一下短视频运营的十大误区，也是新手小白最容易犯错的地方。
　　Today, I will share with you the top ten misconceptions in short video operation, which are also the most common mistakes for beginners and novices.
　　1.不清楚平台的规则，不做规划
　　1. Not clear about the rules of the platform and not making plans
　　有很多人刚注册了一个新的账号，马上就发视频，然后发现完全没有播放，或者干脆“不适宜公开”。
　　Many people have just registered a new account and immediately post videos, only to find that they have not been played at all or are simply "not suitable for public release".
　　无论什么平台，都有他自身的规则，很多新手在操作之前根本就没有了解过平台的规则，直接开始操作，甚至有些连每个按钮的功能都不了解，那么结果就会导致限流、重置、删视频、严重封号。
　　No matter what platform, there are its own rules. Many beginners have no understanding of the platform's rules before operating, and start operating directly. Some even do not understand the functions of each button, which can lead to traffic restrictions, resets, video deletion, and serious account suspension.
　　对于运营来说，一定要先做好规划：选好平台、账号定位、包装思路、用户标签、发布内容与频率、如何变现这些都是需要提前规划好的。
　　For operation, it is necessary to first make a good plan: selecting the platform, account positioning, packaging ideas, user tags, publishing content and frequency, and how to monetize all need to be planned in advance.
　　最基本的吸引点、爆点、变现路径要有，我们最终的目的都是为了变现。
　　The most basic attraction points, explosive points, and monetization paths must be established, and our ultimate goal is to monetize.
　　2.不养号，不活跃
　　2. No account maintenance, inactive
　　抖音是个去中心化的平台，网上有很多养号技术。其实真正的养号，就是要像一个真实的用户一样去使用抖音，关键就是看你账号的活跃度、互动和行为习惯的标签。
　　Tiktok is a decentralized platform, and there are many number keeping technologies online. In fact, the real number maintenance is to use Tiktok like a real user. The key is to see the activity, interaction and behavior of your account.
　　养号前期并不是给人看的，而是给机器判定账号权重的。这里要注意的是新号不要着急发作品，用7天左右的时间养号，让抖音先了解下你的定位。
　　The early stage of account maintenance is not for people to see, but for machines to determine account weights. What should be noticed here is that the new number should not be in a hurry to send out works. It takes about 7 days to raise the number, so that Tiktok can understand your position first.
　　为什么我的账号没有推荐量？播放量那么少？都做了那么久了粉丝怎么还上不去？原因可能就是你没有把号养起来。
　　Why is my account not recommended? Is the playback volume so low? Why can't the fans go up after doing it for so long? The reason may be that you haven't taken care of the account.
　　养号不是单纯的多发视频，其中涉及到标签定位、账号权重、流量算法等规则，不能急于求成。
　　Maintaining an account is not just about posting multiple videos, it involves rules such as tag positioning, account weight, and traffic algorithms, and cannot be rushed.
　　3.切记照搬，也要注意[原创陷阱]
　　3. Remember to copy blindly, and also pay attention to the trap of originality
　　如果你在某个平台看到了一个比较火的视频，下载下来直接上传到抖音，以为能火，其实不是的。
　　If you see a popular video on a platform, download it and upload it directly to Tiktok, thinking it will be popular, but it is not.
　　无论是从技术流、高颜值、模仿表演还是有趣段子，那些火的15秒短视频的背后，粉丝的用户画像和用户行为，已经完全不同于过往的任何平台。
　　Whether in terms of technology flow, high aesthetics, imitative performances, or interesting jokes, behind those popular 15 second short videos, the user profiles and behaviors of fans are completely different from any platform in the past.
　　抖音的审核方式有两种，人工审核+机器审核。
　　There are two audit methods for Tiktok: manual audit+machine audit.
　　抖音后台技术有去重机制，机器会自动判断你的视频重复率。重复率如果达到一定的比例就会被视为重复，就不会被推荐，也就没有办法获取更多的曝光。
　　The Tiktok background technology has a de duplication mechanism, and the machine will automatically determine your video repetition rate. If the repetition rate reaches a certain percentage, it will be considered as repetition and will not be recommended, making it impossible to gain more exposure.
　　但是，有的时候，也无需在「原创」上过多的纠结。快速起量的短视频矩阵，都离不开「模仿」。
　　However, sometimes there is no need to dwell too much on "originality". The rapid development of short video matrices relies on 'imitation'.
　　自己绞尽脑汁、费尽心力做的视频，可能都比不上简简单单地去翻拍爆款。
　　A video that one has racked their brains and put in a lot of effort to create may not be as good as simply remaking a popular product.
　　4.盲目多拍多发
　　4. Blindly shooting and sending multiple shots
　　很多人都会问，你看我的抖音怎么不火呀！
　　Many people will ask why my Tiktok is not so hot!
　　相信很多人都听过这样的回答：没事，多拍多发就可以，总有一个能火的。
　　I believe many people have heard this answer: It's okay, just take more photos and post more, there's always someone who can make it popular.
　　然后你就开始各种拍，各种发，发现别人发布的视频形式火了，你就去模仿，发现还是不火，然后你又换另一种，不火再换。
　　Then you start shooting and posting various videos. If you find that someone else's video format is popular, you imitate it. If you still don't find it popular, then you switch to another format, and if it doesn't, you switch back.
　　千万别这样。抖音是算法驱动的平台，推荐逻辑和别的平台不同，强化的是人设标签，绝对不是依靠量来弥补战略上的错误。
　　Don't do this. Tiktok is an algorithm driven platform. The recommendation logic is different from other platforms. What it strengthens is the human tag, and it does not rely on quantity to make up for strategic errors.
　　了解平台算法，比盲目多发视频事半功倍。
　　Understanding platform algorithms can achieve twice the result with half the effort compared to blindly posting multiple videos.
　　算法，是抖音这个短视频平台最核心、最重要的特质，外面有很多关于抖音算法的解读，但都不是官方的。
　　Algorithm is the core and most important characteristic of Tiktok, a short video platform. There are many interpretations of Tiktok algorithm outside, but they are not official.
　　算法生出了“流量池”这个概念，大概逻辑是这样的：
　　The algorithm gave birth to the concept of "traffic pool", and the general logic is as follows:
　　新视频发布后，一般会随机推送给500-1000个用户，这一阶段，称为“启动流量池“。接着，【数据好】的视频就会一级一级往上推，一直到最后成为千万级播放的视频，千万级播放，也被称为“王者流量池”。
　　After a new video is released, it is usually randomly pushed to 500-1000 users, which is called the "start traffic pool" stage. Then, videos with good data will be pushed up level by level until they become videos with millions of views, also known as the "king traffic pool".
　　而【数据好】包括视频多个维度的综合判定，跟视频数量就没什么关系了。
　　And 'good data' includes comprehensive judgment of multiple dimensions of videos, which has little to do with the number of videos.
　　切忌盲目发布视频，也切忌三天打鱼两天晒网。
　　Do not blindly post videos, and also avoid fishing for three days and posting on the internet for two days.
　　5.盲目追热点
　　5. Blindly chasing hot topics
　　总想着做一个作品就上热门，不去考虑内容本身会不会有包袱，会不会达到完播率或者转发点赞评论等。
　　Always thinking about making a work that will become popular, without considering whether the content itself will have a burden, whether it will reach the completion rate or receive likes and comments.
　　在账号定位垂直的情况下，如果硬追热点，内容标签与账号标签完全不符，不利于视频被精准推荐，也不利于上热门，还可能因为风格突变，引起粉丝反感，导致脱粉。
　　In the case of vertical account positioning, if you blindly follow hot topics, the content tags will not match the account tags at all, which is not conducive to the accurate recommendation of videos, nor is it conducive to becoming popular. It may also cause fans to dislike and lose followers due to a sudden change in style.
　　所以追热点要有方法地追：
　　So chasing hot topics requires a systematic approach:
　　1、热点是否与自己账号相关联
　　1. Is the hotspot associated with your own account
　　例如你是美食类账号，就可以蹭接下来端午节的热点，因为端午节要吃粽子。
　　For example, if you are a food account, you can check the hot spots of the Loong Boat Festival, because Zongzi is eaten on the Loong Boat Festival.
　　但是，做美妆的账号，看到一个社会性热点，就去追，与账号定位就完全没有关联。
　　However, for beauty accounts, if they see a social hot topic and follow it, it is completely unrelated to the account's positioning.
　　2、热点是否正面
　　2. Is the hotspot positive
　　聪明的短视频运营者会选择蹭正面热点，例如，前一阵小孩为消防队燃灯引路的热点视频，类似于这些正能量的热点可以追，能激发观众心中感动、欣慰等情绪。
　　Smart short video operators will choose to ride on positive hot topics, such as the recent hot video of a child guiding the fire brigade with lights. Similar to these positive hot topics, they can be pursued and can stimulate emotions such as emotion and satisfaction in the audience's hearts.
　　3、快速、准确追热点
　　3. Quickly and accurately track hot topics
　　热点话题具有很强的时效性，它只在某一段时间里受到广泛关注。你要在热点出现的第一时间，判断是否可追，并及时利用热点。
　　Hot topics have strong timeliness and only receive widespread attention during a certain period of time. You need to determine whether the hotspot is traceable as soon as it appears and make timely use of it.
　　6.不站在用户角度
　　6. Not standing from the user's perspective
　　以自我为中心，申请了一个账号，自己想发什么就发什么，也不关心用户喜不喜欢看，加了很多高逼格的特效，却依然没有播放量。
　　Centered around oneself, I applied for an account and posted whatever I wanted without caring about whether users liked it or not. I added a lot of high-quality special effects, but still didn't get any views.
　　随便乱发作品会影响你账号的评级，也会导致账号的报废。
　　Randomly posting works can affect the rating of your account and also lead to its scrapping.
　　新号一定不要随便发作品，先想好要更新什么、目的是什么，然后去有针对性地养号、发作品。
　　Don't post your work casually on a new account. First, think about what you want to update and what your purpose is, and then focus on raising and publishing your account accordingly.
　　我们做短视频运营一定要有用户思维，站在用户的角度考虑，发什么样的作品他们才愿意看，问题越清晰，粉丝越忠诚，转化率和关注率也越高。
　　We must have a user mindset when operating short videos, considering from the perspective of users what kind of works they are willing to watch. The clearer the problem, the more loyal the fans are, and the higher the conversion rate and attention rate.
　　7.爱发长视频
　　7. Love long hair videos
　　十几秒的短视频作品，按照大数据显示只浏览6-7秒左右，用户都没有耐心看完！所以每3秒必须给用户一个看下去的理由（剧情），否则用户就马上划走了。
　　Short video works of over ten seconds, according to big data, are only browsed for about 6-7 seconds, and users have no patience to watch them! So every 3 seconds, users must be given a reason to continue watching (plot), otherwise they will immediately swipe away.
　　一般来说，完播率至少要达到60%，才算及格！
　　Generally speaking, a completion rate of at least 60% is required to pass!
　　所以不建议大家贸然去做长视频，这也是新手不懂运营规则的一个坑。抖音注重的是完播率，不是视频长短。
　　So it is not recommended for everyone to make long videos rashly, as this is also a pitfall for beginners who do not understand operational rules. Tiktok focuses on the completion rate, not the length of the video.
　　最好根据账号特性去确定视频时长，比如说教育科普类的视频，如果只是一味追求完播率，干货都还没讲清楚，视频就结束了，这肯定也是不行的。
　　It is best to determine the video duration based on the characteristics of the account, such as educational science popularization videos. If you only focus on the completion rate and haven't explained the practical information clearly before the video ends, this is definitely not acceptable.
　　8.拍摄设备
　　8. Shooting equipment
　　很多人都会觉得，做视频就需要很好的拍摄器材，剪辑也需要很专业的设备才可以。
　　Many people think that making videos requires good filming equipment and professional editing equipment.
　　其实一台手机完全可以了。
　　Actually, a mobile phone is completely sufficient.
　　最重要的还是段子内容的本身，对于视频，爆点就2-5秒，没有爆点，不能吸引人，马上就会划走，用户只在意最火的那个点，最让人心动、最让人记住的那个点。
　　The most important thing is the content of the joke itself. For videos, the explosive points are only 2-5 seconds long. Without explosive points, they cannot attract people and will immediately swipe away. Users only care about the hottest point, the most touching and memorable point.
　　对于不同的行业，对拍摄器材的要求也不一样，不求最贵，只求最合适。
　　For different industries, the requirements for shooting equipment are also different. We do not seek the most expensive, but only the most suitable.
　　9.每个视频都投dou+
　　9. Every video is submitted to Dou+
　　在微信群也好，其他平台也是，刷粉丝刷量，说可以帮你上热门，帮你增加很多粉丝。不懂的人就会去做，让别人去刷粉丝，去点赞，去转发，但是后来呢？这个账号基本就死了，完全没有播放量和点赞量了。
　　Whether in WeChat groups or on other platforms, brushing up fans and increasing traffic can help you become popular and gain a lot of followers. People who don't understand will do it, asking others to brush fans, like, and share, but what happened later? This account is basically dead, with no views or likes at all.
　　刷粉丝是没有任何意义和价值的，如果你的账号都是僵尸粉，根本没有播放量，那你的作品还能上去吗？还能给你推荐曝光吗？
　　Brushing fans has no meaning or value. If your account is full of zombie fans and has no views, can your work still go up? Can I still recommend exposure for you?
　　非垂直类的内容，不建议投dou+
　　Non vertical content is not recommended for submission+
　　dou+这个东西，如果你做的不是垂直类的内容，投dou+的性价比就非常低。
　　If you are not creating vertical content, the cost-effectiveness of investing in dou+is very low.
　　想要视频大爆，是不可能靠投dou+完成的。因为100块dou+只会增加5000左右的播放，并不会提高你的完播率！
　　It is impossible to achieve a video explosion through Dou+investment. Because 100 dou+will only increase playback by about 5000 and will not improve your completion rate!
　　10.不学习，自己摸索
　　10. Don't study, explore on your own
　　互联网创业，最怕的就是自己摸索，不是钱的问题，是时间的问题。
　　The most important thing for Internet entrepreneurship is to explore on your own, not about money, but about time.
　　自己摸索出来或许需要几个月时间，但是这几个月平台规则已经改了好多次了，自己摸索的路也有非常多的弯路，所以还是建议去学习，去请教别人，这样会少走很多弯路，快速掌握初级技能。赚钱才是重点。
　　It may take a few months to figure it out on your own, but the platform rules have been changed many times in these months, and there are also many detours in the path of exploration. Therefore, it is recommended to learn and seek advice from others, which will save a lot of detours and quickly master basic skills. Making money is the key.
　　其实很多玩短视频的人，对于平台背后的上热门机制、用户组成、视频制作技巧一窍不通。也没有系统、专业化的学习运营技巧，所以就算玩抖音很久，依旧毫无进展。
　　In fact, many people who play short videos are completely clueless about the popular mechanisms, user composition, and video production techniques behind the platform. There is no systematic and professional learning of operation skills, so even if you play Tiktok for a long time, there is still no progress.
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