视频播放量仅仅有三五百，其实并不是你账号本身有问题，而是你对抖音的推荐机制并不了解。
　　The number of videos played is only three or five hundred. In fact, it is not your account itself that has a problem, but you do not understand the recommendation mechanism of Tiktok.
　　哪儿客流量大，哪的粉丝精准我们就去哪，这没什么好质疑的，而且大家不仅要意识到，同时下手要快，不能等同行全部进入，你才醒悟过来，那么损失的还是我们自己。
　　We will go wherever the customer traffic is large and the fans are accurate. There is no doubt about this, and everyone should not only realize it, but also act quickly. We cannot wait for all peers to enter before we realize it. Then we will lose ourselves.
　　视频中展示的涨粉效果、播放量效果、引流效果以及最终的变现，你也可以轻松做到。
　　You can easily achieve the effects of gaining followers, increasing views, attracting traffic, and ultimately monetizing as shown in the video.
　　所以，玩抖音，要趁早！
　　So, play Tiktok as early as possible!
　　越往后操作抖音会越难，因为同行进入的多了，什么样的作品都有，那抖音平台在作品质量上要求会越来越高，审核也会越来越严。
　　The more difficult it will be to operate Tiktok in the future, because more peers will enter, and all kinds of works will be available, so the Tiktok platform will have higher requirements on the quality of works, and the review will be more and more strict.
　　虽然抖音的流量很大，但是大部分的流量都会偏移优质的抖音号、优质的作品，趁着现在各行各业入驻的还不是很多，我们的机会大把，做一个几十万粉丝的抖音号还是非常轻松的。
　　Although Tiktok has a lot of traffic, most of the traffic will shift to high-quality Tiktok and high-quality works. It is very easy to become a Tiktok with hundreds of thousands of fans because there are not many people in all walks of life.
　　原来在抖音直接搬运视频非常好做，基本上都会热门，现在呢，基本上上了热门大部分都会被检测出来，风险非常大，要做，就要趁早，要不我们就会错过好机会。
　　It used to be very easy to carry videos directly in Tiktok, and they are basically popular. Now, most of the popular videos will be detected, and the risk is very high. If you want to do it, you should do it as early as possible, or we will miss a good opportunity.
　　在抖音，只看作品，不看人，大家多在作品上 下功夫就对了。
　　In Tiktok, we only look at the works, not the people. It's right that we should work hard on the works.
　　新手从0到1玩抖音号是最难的，尤其是对抖音号定位，我们从最简单的抖音号运营开始，该实操给大家演示，让大家听懂、看明白，在操作抖音号的时候才会更加简单。
　　It is the most difficult for beginners to play Tiktok from 0 to 1, especially for the positioning of Tiktok. We start from the simplest Tiktok operation. This practical operation is demonstrated for everyone to understand and understand. It will be easier to operate Tiktok.
　　今天，就来跟各位朋友分享关于抖音运营的四大推荐机制。
　　Today, I'd like to share with you four recommendation mechanisms for Tiktok operation.
　　一、抖音运营的四大机制
　　1、 Four Mechanisms of Tiktok Operation
　　1、抖音的审核机制：去中心化
　　1. Audit mechanism of Tiktok: decentralization
　　什么叫去中心化呢？
　　What does decentralization mean?
　　简单来说，就是说任何人都可以在网络上表达自己的观点或创造原创内容，共同生产信息。
　　Simply put, it means that anyone can express their opinions or create original content on the internet, jointly producing information.
　　抖音就是一个典型的去中心化的平台，这也意味着任何用户都是可以通过抖音这个平台展现自己，都是有机会成为拥有百万粉丝的大咖！
　　Tiktok is a typical decentralized platform, which means that any user can show himself through Tiktok, and has the opportunity to become a big player with millions of fans!
　　只要产出原创内容、作品受欢迎，就会有越来越多的人关注。
　　As long as original content is produced and the work is popular, more and more people will pay attention to it.
　　2、抖音的权重机制：智能分发
　　2. Weight mechanism of Tiktok: intelligent distribution
　　智能分发，是抖音机制的一大亮点！
　　Intelligent distribution is a highlight of Tiktok mechanism!
　　无论你要做什么类型的账号，平台会根据账号的权重来对你新发布的视频给予一定的初始推荐流量；
　　No matter what type of account you want to create, the platform will provide a certain initial recommended traffic for your newly published videos based on the weight of the account;
　　优先推荐给附近的人与账号本身的粉丝以及你关注的人，之后是根据分析平台所有用户的标签以及你内容的标签进行初始的智能分发；
　　Prioritize recommending to nearby people, fans of the account itself, and those you follow, followed by initial intelligent distribution based on the tags of all users on the analysis platform and the tags of your content;
　　接下来就是等待推荐后的反馈结果了，也可以说你的作品进入了一个冷启动的状态！
　　Next is the feedback result after waiting for the recommendation, which can also be said that your work has entered a cold start state!
　　3、抖音的推荐机制：叠加推荐
　　3. Tiktok recommendation mechanism: superposition recommendation
　　第二点提到了初始流量分发，先把作品推荐给部分用户，然后等待用户反馈结果，从而来判断这条内容是否受到用户的欢迎。
　　The second point mentioned the initial traffic distribution, which first recommends the work to some users, and then waits for user feedback to determine whether the content is popular among users.
　　如果在这条作品在初始分发后反馈给平台的结果是受欢迎的，那么平台会把这条作品进行二次分发，此次分发的流量覆盖会更多、更广泛，这也是作品能否上热门的关键点之一；
　　If the feedback to the platform after the initial distribution of this work is that it is popular, the platform will distribute it again, and the traffic coverage of this distribution will be more extensive, which is also one of the key points for whether the work can become popular;
　　反之，如果初始反馈没有效果，那也就不会得到平台的二次推荐了！
　　On the contrary, if the initial feedback is ineffective, then the platform will not receive a second recommendation!
　　4.抖音的推荐流量池：逐步加大流量
　　4. Recommended flow pool for Tiktok: gradually increase the flow
　　抖音的流量池有着等级之分的：低级流量池、中级流量池、高级流量池，不同权重的账号会被分配到不同的流量池，当然也就意味着将会获得不同的推荐量！
　　Tiktok's traffic pool has different levels: low level traffic pool, intermediate level traffic pool, and advanced level traffic pool. Accounts with different weights will be assigned to different traffic pools, which means that they will get different recommendations!
　　账号被分配的高低，取决于发布内容的受欢迎程度。
　　The level of account allocation depends on the popularity of the published content.
　　对于新账号来说，前5个作品的反馈数据非常重要，平台会根据这5条作品的反馈数据进行分析，来确定账号内容的质量，再进行分配到相应的流量池中！
　　For new accounts, the feedback data of the first 5 works is very important. The platform will analyze the feedback data of these 5 works to determine the quality of the account content, and then allocate it to the corresponding traffic pool!
　　也可以说，前5个作品可以决定账号能否做起来。
　　It can also be said that the first five works can determine whether the account can be developed.
　　二、抖音推荐算法的步骤
　　2、 Steps of Tiktok recommendation algorithm
　　相信有些人知道，抖音的内容推送主要是通过机器的算法来实现的，一共大概可以分成三步：
　　It is believed that some people know that the content push of Tiktok is mainly achieved through machine algorithms, which can be divided into three steps:
　　1、上传视频之后，由机器小范围的推荐给可能会对你视频标签感兴趣的人群，差不多是20-250人数之间，计算在单位时间之内观众(audience)的评论、点赞和分享数。具体公式是：热度=A×评论数+B×点赞数+C×分享数，系数A，B，C会根据整体的算法实时微调，大致上：C>A>B。这一步我们暂且称为第一次推荐
　　1. After uploading the video, the machine recommends it to a small group of people who may be interested in your video tags, ranging from 20-250 people, and calculates the number of comments, likes, and shares from the audience per unit time. The specific formula is: popularity=A x number of comments+B x number of likes+C x number of shares. The coefficients A, B, and C will be adjusted in real-time according to the overall algorithm, roughly: C>A>B. This step is temporarily referred to as the first recommendation
　　这就是我们平时为什么会看到推荐里面出现的内容，有些互动率几乎是0。就是因为你是这个视频的第一波观众。
　　That's why we often see content in recommendations with almost zero interaction rate. It's because you were the first wave of viewers for this video.
　　2、如果经过第一次推荐，你们的视频没有在目标用户中得到比较好的反馈，那么很遗憾你就只能指望下次再拍出更好的视频啦，这就是为什么你在抖音中的视频浏览数大部分都是在50-250之间的原因啦。
　　2. If your videos don't get good feedback from the target users after the first recommendation, it's a pity that you can only hope to shoot better videos next time. That's why most of your videos in Tiktok are viewed between 50-250.
　　另一方面，如果你的视频经过第一次推荐得到了比较好的观众反馈，那么这时你的视频将会被推荐给更多的潜在观众，我们可以叫扩大推荐。机制跟第一次推荐一样，这次触达的观众人数大概可能是1000-5000人。
　　On the other hand, if your video receives good audience feedback after the first recommendation, then your video will be recommended to more potential viewers, which we can call expanding recommendations. The mechanism is the same as the first recommendation, and the audience reached this time may be around 1000-5000 people.
　　以此类推，像把一颗石头丢进平静的湖面一样，一圈一圈的辐射到更大的面积。那种视频点赞数达到100w以上的视频，就证明它在目标观众中唤起了深深的共鸣。
　　And so on, like throwing a stone into a calm lake, radiating in circles to a larger area. A video with over 100000 likes proves that it resonates deeply with its target audience.
　　一般来说，短视频的点赞、评论越多，播放时间越长，用户没看完就关闭的比例越低，能获得的推荐量就会越大。达到了上面的几个条件，系统就会认为你是一个优质的视频，来给予大量推荐。
　　Generally speaking, the more likes and comments a short video receives, the longer its playback time, and the lower the proportion of users who close it before watching it, the greater the amount of recommendations it can receive. Once the above conditions are met, the system will consider you as a high-quality video and provide a large number of recommendations.
　　3、经过前两步的设计，基本可以保证90%的视频可以科学合理的筛选出抖音的热门视频，但是考虑到一些意外情况(比如系统给你的第一波曝光受众没有弄好，导致机器把第一批推荐的目标观众搞错啦，又或者运营的同学针对一些节日或者热点要人为增加热门视频)，所以你会看到抖音当中有一部分的视频上面有“精选”的字样。
　　3. After the design of the first two steps, it can basically ensure that 90% of the videos can be scientifically and reasonably screened out the popular videos of Tiktok. However, considering some unexpected circumstances (such as the first wave of exposure audience that the system gave you was not done well, which led to the machine mistaking the first batch of recommended target audience, or the students in operation had to artificially add popular videos for some festivals or hot spots), you will see that some of the videos of Tiktok have the words "Selected" on them.
　　这就是抖音小助手的作用啦，抖音应该有一个内容运营团队(预计在20-30人左右，现在应该更多了)，专门负责跟用户互动和发现特别有意思的视频，直接设定为热门视频。所以发视频的时候偶尔可以尝试 @抖音小助手 ，增加你的视频被抖音小编看到的概率，说不定就可以上热门啦，毕竟双保险，机会更大。
　　This is the role of Tiktok's assistant. Tiktok should have a content operation team (estimated to be about 20-30 people, more now), which is responsible for interacting with users and finding particularly interesting videos, and directly setting them as popular videos. So you can occasionally try @ Tiktok's little assistant when sending videos to increase the probability that your videos will be seen by Tiktok's small editor. Maybe your videos will become popular. After all, there is a greater chance of double insurance.
　　随着短视频和全民直播的普及化，越来越多的用户开始入驻抖音这个平台。
　　With the popularization of short videos and nationwide live broadcast, more and more users have started to settle in Tiktok.
　　而现如今，各种短视频的制作教程和专业工具的出现，也让很多人开始自己创作短视频进行发布宣传，其中包括个人，品牌方，传统企业以及各大官方媒体等；而如何选择适合于自身的账号和内容进行制作宣传，就成为了运营抖音的首要关键，今天就给大家盘点一下抖音目前的主要账号类型有哪些。
　　Nowadays, the emergence of various short video production tutorials and professional tools has also prompted many people to create their own short videos for publication and promotion, including individuals, brand owners, traditional enterprises, and major official media; How to choose the right account and content for production and publicity has become the primary key to the operation of Tiktok. Today, we will take an inventory of the main account types of Tiktok.
　　1、知识分享类
　　1. Knowledge sharing category
　　这一类的账号以知识输出为主。靠知识吸粉，多为教学、科普类的账号。涉及的领域众多，比较适合于自身具备某项专业知识的用户，其视频表现形式也很多样。但是这类账号目前在抖音平台中还是比较多的，所以对于知识的储备和输出方式，也越来越考究。
　　This type of account mainly focuses on knowledge output. Relying on knowledge to attract followers, mostly for teaching and popular science accounts. There are many fields involved, which are more suitable for users who have certain professional knowledge, and their video presentation forms are also diverse. However, there are still many such accounts in the Tiktok platform, so the knowledge storage and output methods are becoming more and more sophisticated.
　　2、搞笑段子类
　　2. Funny Jokes Category
　　你可以记下自己刷抖音的大多数时间，是不是都是在饭后、下班后、睡觉前等碎片化的时间？而这个时间用户是用来放松和娱乐的，所以搞笑内容则是承担的主力。如果你的视频能让观看你视频的人笑，说明你就成功了，点赞转发就成为了顺其自然的一种奖赏表达。大家用自己的点赞转发为视频的有趣买单。搞笑类内容视频是所有人都适用的泛娱乐类型。
　　You can record most of the time you use Tiktok. Is it fragmented time after dinner, after work, before going to bed, etc? And during this time, users are used for relaxation and entertainment, so humorous content is the main focus. If your video can make people who watch it laugh, it means you have succeeded, and liking and forwarding have become a natural form of reward expression. Everyone pays for the fun of the video by sharing their likes and shares. Humorous content videos are a universal entertainment genre that is suitable for everyone.
　　3、生活类
　　3. Lifestyle category
　　视频内容拍摄形式非常简单，通常都是以其个人为主人公，在日常生活的一些场景中以富于感染力的语言讲述一些家庭，工作生活的场景或者具有哲理性的话，向人们传递正能量，核心之处就是引起用户内心的情绪，产生共鸣。
　　The format of video content shooting is very simple, usually featuring the individual as the protagonist, using infectious language to narrate some family, work and life scenes or philosophical words in daily life scenes, conveying positive energy to people, and the core is to arouse the user's inner emotions and resonate.
　　4、好物分享类
　　4. Sharing of Good Things
　　此类账号其实大部分都是前面三种账号的转型而成，其门槛较高，需要有一定的粉丝和流量基础，通过短视频和直播的形式来进行带货分享。而产品种类大部分是以日用快消品为主，包括美妆，食品，家居用品，洗护用品以及各种平时家里会使用到的产品。
　　Most of these types of accounts are actually transformed from the first three types of accounts, with a high threshold and requiring a certain fan and traffic base to promote and share products through short videos and live broadcasts. The majority of the product categories are daily fast-moving consumer goods, including beauty, food, household items, toiletries, and various products that are commonly used at home.
　　5、产品宣传类
　　5. Product promotion category
　　这类账号在抖音的入驻门槛是比较低的，只需要用营业执照认证企业号即可，大部分都是一些企业或者工厂，唯一需要考究的就是视频的制作，比如：真人出镜，产品讲解，案例展示等等，通过多维度的视频内容更好的展示自己的产品，让用户认可，再通过抖音店铺或者引流至线下来变现。
　　The entry threshold for such accounts in Tiktok is relatively low. You only need to use the business license to authenticate the enterprise number. Most of them are enterprises or factories. The only thing you need to pay attention to is the production of videos, such as live camera appearances, product explanations, case presentations, etc., to better display your products through multi-dimensional video content, so that users can recognize them, and then use Tiktok stores or lead them to offline cash.
　　6、歌舞类
　　6. Song and dance category
　　歌舞类视频在抖音平台一直都是热门定位，抖音平台带火了无数歌曲，比如：《小星星》、《我的滑板鞋》、《你打不过我吧》等等，多不胜数，不光是歌还有舞蹈，比如：拍灰舞、手势舞、脚艺人等等，受到了大众好评和模仿。
　　Song and dance videos have always been popular on the Tiktok platform. The Tiktok platform has brought countless songs, such as Little Star, My Skateboarding Shoes, You Can't Beat Me, and so on. There are countless songs and dances, such as gray dance, gesture dance, foot dancers, and so on, which have been praised and imitated by the public.
　　7、动物类
　　7. Animal species
　　现在越来越多的用户喜欢小动物，发动物短视频也能获得大家的一致的好评。
　　Nowadays, more and more users like small animals, and posting animal short videos can also receive unanimous praise from everyone.
　　每个小动物都有自己的性格，优质的动物类短视频作者，依靠小动物的形象吸引了大片粉丝，有些企业还会让小动物作为自己的形象，或者给自己代言产品。
　　Every small animal has its own personality. High quality animal short video authors rely on the image of small animals to attract a large number of fans. Some companies even use small animals as their own image or endorse their products.
　　在抖音这类优质的视频创作者有：尿尿是只猫、猫咪叫不苦、赵拉斯吃二狗、柴犬火锅底料等，都凭借着小动物吸粉无数。
　　The creators of high-quality videos such as Tiktok include: The urine is a cat, the cat does not cry hard, Zhao Lasi eats two dogs, and the base of Shigou hotpot, all of which rely on small animals to absorb countless powders.
　　8、模仿类
　　8. Imitation class
　　模仿类视频比较依赖热门，这类视频大多数都是依靠模仿他人而吸粉。
　　Imitation videos rely more on popularity, and most of these videos attract followers by imitating others.
　　这类用户的作品大多数都是搞笑，在原视频的基础上加一些想法和创意，变成自己的短视频，属于模仿类范畴。
　　Most of the works of these users are humorous, adding some ideas and creativity to the original video and turning it into their own short video, which belongs to the category of imitation.
　　9、旅游类
　　9. Tourism category
　　做这类抖音视频不需要有过多的滤镜也不用有太多的参与者，只需要将沿途的自然风景拍美观、清晰就可以了。
　　This kind of Tiktok video does not need too many filters or participants. It only needs to take beautiful and clear pictures of the natural scenery along the way.
　　观看旅游类短视频大多数都是为了弥补自己不能外出的遗憾，这类短视频可以为一些旅游景点代言，吸引大波游客，或者自己配音加上字幕也是一种不错的选择。
　　Watching short tourism videos is mostly to make up for the regret of not being able to go out. These types of short videos can endorse some tourist attractions, attract a large number of tourists, or dub and add subtitles themselves, which is also a good choice.
　　以上几种就是目前抖音内占比比较高的账号类型，选择适合自己的账号类型和内容的制作方向，放才能通过抖音这个平台，达到自己想要的目的。
　　The above are the account types that account for a high proportion in Tiktok at present. Select the right account type and content production direction, and you can achieve your desired goal through Tiktok.
　　玩抖音，最重要的?招就是“养”。会养号，不管玩什么领域的抖音号，都很容易做到?一 个几十万粉丝的抖音账号。
　　Play Tiktok, the most important thing? Recruitment is' nurturing '. It is easy to play Tiktok numbers in any field? A Tiktok account with hundreds of thousands of fans.
　　1.熟悉抖音
　　1. Be familiar with Tiktok
　　自己操作的过程中，便会逐渐熟悉抖音各项功能和玩法。
　　In the process of your own operation, you will gradually become familiar with the functions and playing methods of Tiktok.
　　2.抖?音养号
　　2. Shake? Sound maintenance account
　　01养号步骤
　　01 Maintenance steps
　　注册?机?卡?号，在3-5天只看视频不发视频，时长为30-40分钟。
　　Registration? Machine? Card? Number, only watch videos for 3-5 days without posting videos, with a duration of 30-40 minutes.
　　观看过程中正常评论点赞互动，关注5-10个头部大号。
　　Normal comments, likes, and interactions during the viewing process, follow 5-10 top accounts.
　　看十几分钟直播，买60抖币随机打赏并随机关注几个热门视频博主（这个随机，不是硬性规定）。
　　Watch a live stream for more than ten minutes, buy 60 Douyin coins and randomly give rewards, and randomly follow several popular video bloggers (this is random, not a mandatory rule).
　　十万至百万的竞品账号，粉丝低于1W的账号下不要留个人微信号。
　　Do not leave personal WeChat accounts under accounts with 100000 to million followers and less than 10000 followers.
　　养号完成再修改个人资料和整体介绍部分。
　　After completing the account maintenance, modify the personal information and overall introduction section.
　　02养号细节
　　02 Maintenance Details
　　第?、前五个视频没起来基本就会沦为僵尸号，也就是后面发出的视频得不到什么推 荐量?，即使有爆款视频出现也是偶尔走运，大部分视频的4项指标都低的可怜。
　　The first one? If the first five videos don't get up, they will basically become zombie accounts, which means that the videos released later won't receive much recommendation? Even if there are popular videos appearing, it is occasional luck, as most of the four indicators of the videos are pitifully low.
　　第?、别刷粉、别刷赞、别刷任何量，千万别刷！
　　The first one? Don't brush fans, don't brush likes, don't brush any amount, don't brush!
　　第三、搬运视频是?个捷径，但是有的时候捷径并不适合所有人走，有些人能火是有
　　Thirdly, what is the video for moving? There is a shortcut, but sometimes it is not suitable for everyone to take. Some people may be able to get angry
　　很多运气成分在里面，短期可以玩玩，对于长期做号是很危险的。最保险的生产方式 还是踏踏实实做原创。
　　There are many lucky elements involved, which can be played with in the short term, but it is very dangerous for long-term account management. The safest way of production is still to create original content in a down-to-earth manner.
　　03养号权重
　　03 Maintenance Number Weight
　　权重是?个内在的数值，查看方式是看你的作品的播放、点赞、评论、转发等数据，数 据越高证明权重越高，相应的曝光度就越高，越能火起来。
　　What is the weight? An intrinsic numerical value, which can be viewed by looking at the playback, likes, comments, shares, and other data of your work. The higher the data, the higher the weight, and the higher the corresponding exposure, making it more popular.
　　! 抖音权重怎么查？在抖大大的达人搜索页，输入「抖音昵称」或者「抖?音号」，找到自己的账号，点 击进入后可以查看到。比如@七舅脑爷 的：
　　Oh! How to check the weight of Tiktok? On the big talent search page, enter "Tiktok nickname" or "dithering number", find your own account, and click to access it. For example, @ Uncle Seven's Brain:
　　如何提高抖音权重？
　　How to improve the weight of Tiktok?
　　1 、完善你的账户资料，越详细越好，且不要打?广告。
　　1. Improve your account information, the more detailed the better, and don't use it? advertisement.
　　2 、作品必须原创
　　2. The work must be original
　　3、搬运的视频去水印，做伪原创
　　3. Remove watermarks from moved videos and create pseudo original content
　　4 、保证时长，低于7s“很难”被推荐
　　4. Guaranteed duration, less than 7 seconds "difficult" to recommend
　　5 、多多参与线上挑战
　　5. Participate more in online challenges
　　6 、危险信息不要碰，包括抽烟、喝酒、烫头、辱骂、裸露、危险器械（仿真枪炮也不?）、黄赌毒暴?力、抄袭、攻击羞辱诋毁、营销广告（请走官方通道）。持续更新，保持活跃度。
　　6. Do not touch dangerous information, including smoking, drinking, hot stamping, verbal abuse, nudity, dangerous equipment (not even simulated firearms?), pornography, gambling, and drug abuse? Power, plagiarism, attacks, humiliation, defamation, marketing advertisements (please use official channels). Continuously update and maintain activity.
　　好的定位能让你的账号事半功倍，有了好的内容定位还需要自己去实战打磨，才能让你的账号更上一层楼。
　　A good positioning can make your account more efficient, but with good content positioning, you need to practice and polish it yourself in order to take your account to the next level.

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　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click https://www.xinnuoshang.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.