营销型网站是一种创新型的网站，其功能与企业网站相似，但其版面设计更加突出以卖产品和服务为主要内容。营销型网站以现代网络营销理念为核心，基于企业营销目标进行站点规划，具有良好的搜索引擎表现和用户体验、完备的效果评估体系，能够有效利用多种手段获得商业机会，提高产品销售业绩和品牌知名度的企业网站。简单来说，营销型网站是具备营销推广功能的网站，建站之初便以日后的营销推广为目的和出发点，并贯彻到网站制作的全过程，使每一个环节、每一步骤都考虑到营销功能的需求，使网站一上线即具备营销功能或有利于优化推广的特征。

A marketing website is an innovative type of website that functions similar to a corporate website, but its layout design emphasizes selling products and services as its main content. A marketing oriented website with modern network marketing concepts as its core, based on enterprise marketing goals for site planning, with good search engine performance and user experience, a complete effectiveness evaluation system, and the ability to effectively utilize various means to obtain business opportunities, improve product sales performance and brand awareness. It is an enterprise website. Simply put, a marketing website is a website with marketing and promotion functions. At the beginning of its establishment, it aims and starts with future marketing and promotion, and is implemented throughout the entire process of website production, taking into account the needs of marketing functions in every link and step, so that the website has marketing functions or features that are conducive to optimizing promotion as soon as it goes online.

网站建设方面，页面应根据目标客户做过专业的营销策划，页面营销力强，客户来到网站的转化率大大提升。网站整体结构与各个页面布局应合理，代码简洁，尽量不使用动画和内容太大的，页面整齐，页面信息表达清晰，让客户一上网站，就知道这家公司是干什么的，有什么产品和服务。网站的下载速度应快，多地域能保持均衡的速度。同时，应增加网站诚信和活力，备案企业网站，提供公司介绍、公司资质证明、公司营销执照、公司荣誉证书以及第三方权威机构认证等信息。

In terms of website construction, the page should have undergone professional marketing planning based on the target customers, with strong page marketing capabilities, greatly improving the conversion rate of customers coming to the website. The overall structure of the website and the layout of each page should be reasonable, the code should be concise, and animations and content that are too large should be avoided as much as possible. The pages should be neat and the information on the pages should be expressed clearly, so that customers can know what the company does and what products and services it offers as soon as they go to the website. The download speed of the website should be fast and balanced across multiple regions. At the same time, website integrity and vitality should be increased, enterprise websites should be registered, and information such as company introduction, company qualification certificate, company marketing license, company honor certificate, and third-party authoritative organization certification should be provided.

网站程序与功能应根据搜索引擎开发的可优化的网站，网站的优化系完全吻合搜索引擎，能够快速的提升关键词排名。网站采用DIV+CSS结构布局，前台全部生成html静态页面；每个页面的title和meta标签可以在后台可以单独的自己添加，不需要把所有的关键词都堆在首页；要有独立的管理后台，方便修改和添加，日常维护，以后每天的站长统计等，这样才能把控好网络动态，为实现全网营销作出战略调整。能够更好地将访客转化为顾客提高成交量，应在明显位置留有联系方式，方便客户直接联系。用实力的公司可以采用400全国免费热线，在电话后面加上免长途或者不要钱，因为还有很多的人不知道400电话的作用，以为打一分钟很贵，一定要做好细节。联系方式可以采用多样化，电话，手机，QQ等。同时，具备营销的工具支持，能主动、及时、方便、多途径地跟访问用户沟通，能分析访问用户状况与需求。可以通过客户在线调查以及客户留言和在线客服和客户及时的沟通，可以及时的发现我们的问题，及时的解决。

The website program and functions should be optimized based on the website developed by search engines, and the optimization system of the website should be completely in line with search engines, which can quickly improve keyword ranking. The website adopts a DIV+CSS structure layout, with all front-end generated HTML static pages; The title and meta tags of each page can be added separately in the background, without the need to pile all keywords on the homepage; There should be an independent management backend for easy modification and addition, daily maintenance, and daily stationmaster statistics in order to control network dynamics and make strategic adjustments for achieving full network marketing. To better convert visitors into customers and increase transaction volume, contact information should be clearly placed to facilitate direct customer contact. Companies with strong capabilities can use the 400 national toll free hotline, with the addition of free long-distance or free of charge after the phone number, because there are still many people who do not know the purpose of a 400 phone call and think that making a one minute call is very expensive. It is important to pay attention to the details. The contact information can be diversified, including phone, mobile phone, QQ, etc. At the same time, with the support of marketing tools, it can actively, timely, conveniently, and multi-channel communicate with visiting users, and analyze their situation and needs. Through online customer surveys, customer messages, and timely communication with online customer service, we can promptly identify and solve our problems.

在互联网时代，网站对于一个企业的重要性不言而喻。企业通过网站链接更多客户，没有网站的企业难以获得认可。拥有一个营销型网站可以提升知名度，做好网络产品销售，宣传业务，这些都是不言而喻的作用。

In the Internet era, the importance of websites for an enterprise is self-evident. Enterprises can attract more customers through website links, making it difficult for companies without a website to gain recognition. Having a marketing oriented website can enhance brand awareness, do well in online product sales, and promote business, all of which are self-evident.