一、打造个人IP

1、 Creating a personal IP

打造个人IP，做垂直原创视频，靠优质内容获得高曝光、让用户喜欢并关注是好的抖音引流方式，粉丝增加多了，后期就可以轻松实现变现。

It is a good way to attract Tiktok by creating personal IP, making vertical original videos, obtaining high exposure by high-quality content, and making users like and pay attention to it. With more fans, it can be easily realized later.

前提是你需要明确自己粉丝的用户画像，然后根据他们的标签、画像来进行内容定位。

The premise is that you need to clarify the user profile of your fans, and then locate the content based on their tags and profiles.

二、利用昵称引流

2、 Using nicknames to attract traffic

一个抖音号就是一个品牌，而抖音昵称就是这个品牌的一个重要标识。昵称本身承担着抖音号的宣传推广任务，一个好的昵称不仅能够有效降低用户的认知成本以及传播成本，还能有效占领用户心智。想取好一个抖音昵称我们应该注意哪些细节呢？

A Tiktok number is a brand, and a Tiktok nickname is an important symbol of the brand. Nicknames themselves are responsible for the promotion of the Tiktok number. A good nickname can not only effectively reduce users' cognitive costs and communication costs, but also effectively occupy users' minds. What details should we pay attention to if we want to get a good Tiktok nickname?

[1] 不能包含贬义

[1] Cannot contain negative connotations

[2] 要有个性和特点

[2] To have personality and characteristics

[3] 尽量要短小精悍

[3] Try to be short and sharp as possible

[4] 选择能够突出账号内涵或者个人特点的词

[4] Choose words that highlight the content or personal characteristics of the account

[5] 可采用叠字法

[5] Reduplication method can be used

三、评论引流

3、 Comment traffic

抖音引流的第二种方法就是评论引流。

The second method of Tiktok drainage is comment drainage.

首先给大家分享一下抖音短视频的推荐机制。抖音的推荐机制和今日头条类似。等一条抖音视频上传审核通过后，系统会先将视频进行兴趣分类，将视频推送给经常阅读这类视频的部分用户，而后会根据对该部分人群浏览后的完整播放率、点赞量、评论数、转发量进行数据分析，再根据视频数据质量决定是否继续推荐给更多人群。

First, let's share the recommendation mechanism of Tiktok short videos. The recommendation mechanism of Tiktok is similar to that of today's headlines. After a Tiktok video is uploaded and approved, the system will first classify the videos into interest categories and push the videos to some users who often read such videos. Then, the system will analyze the data based on the full playback rate, likes, comments, and forwarding volume of this part of the audience after browsing the videos, and then decide whether to continue to recommend the videos to more people based on the quality of the video data.

比如，你的抖音视频发布后系统会先平均展现给500个人。可能有400人点击浏览，其中又有300人完整观看，有50人点赞，30人评论，20人转发。

For example, after your Tiktok video is released, the system will first show it to an average of 500 people. There may be 400 people clicking to browse, of which 300 people watch in full, 50 people like, 30 people comment, and 20 people share.

那么此时系统会判定该视频为高质量视频，从而将它继续推荐给下一批人，此时的推荐的量可能会增加到1000人、5000人，继而再根据第二批人的浏览数据决定是否继续推荐下去。以此类推，当你的视频满足推荐规则要求后，才能获得更多免费上热门推荐的机会，才能获取更多用户关注，这样无论后期是宣传自己的品牌，还是销售卖货，都能实现变现的目的。

At this point, the system will determine that the video is of high quality and continue to recommend it to the next group of people. The recommended amount may increase to 1000 or 5000 people, and then decide whether to continue recommending based on the browsing data of the second group of people. By analogy, only when your video meets the requirements of the recommendation rules can you have more opportunities to receive free popular recommendations and gain more user attention. This way, whether promoting your brand or selling products in the future, you can achieve the goal of monetization.

言归正传，我们来继续讲一下评论引流。评论引流属于免费流量，想要利用评论互动做好抖音引流，那么保持高互动性就是评论引流的关键！

To get to the point, let's continue discussing comment traffic. Comment drainage belongs to free traffic. If you want to use comment interaction to do a good job of Tiktok drainage, maintaining high interactivity is the key to comment drainage!

要想通过评论互动实现引流，抖音视频一定要有互动性。这里的互动性不仅指视频内容引发读者共鸣，还包括激发读者阅读后开心、悲伤、愤怒、认同、归属等的情绪、心理，使读者看完后能愿意点赞、评论或转发。只有视频内容有互动性，才能引发更多用户的关注。

In order to achieve drainage through interactive comments, Tiktok videos must be interactive. The interactivity here not only refers to the resonance that the video content evokes among readers, but also includes stimulating their emotions and psychology of happiness, sadness, anger, identification, belonging, etc. after reading, so that readers can be willing to like, comment, or share after reading. Only video content with interactivity can attract more user attention.

四、评论区

4、 Comment section

在评论区引流的话，你可能需要一个小号，或者是找一些水军。比如你提到一个商品或者是什么，这个时候你可以用小号在评论中带节奏，很多抖音用户都是特别喜欢看评论的，如果你的水军够多，都在推荐一个人的维信怎么得，看到的人相信的可能性也会大一点。

If you want to attract traffic in the comment section, you may need a small account or find some water army. For example, when you mention a product or something, you can use the trumpet to bring rhythm in the comments. Many Tiktok users are particularly fond of reading comments. If you have enough water soldiers, you are recommending how to get a person's wiki, and people who see it will be more likely to believe it.

在评论区引流的话，得需要小号跟水军。例如，您提到产品或某物。此时，您可以使用小号在评论中带节奏。许多抖音用户特别喜欢阅读评论。如果您有足够的水军，就会很能提升你的威信，也能提升观众对你的信任感。

If you want to attract traffic in the comment section, you will need a small account and a navy. For example, when you mention a product or something. At this point, you can use the small account to add rhythm to the comments. Many Tiktok users especially like reading comments. If you have enough navy, it will greatly enhance your credibility and also enhance the audience's trust in you.

互联网上，八成的网友都是在人云亦云而已，根本没有自己的想法，别人说好，他就觉得好。

On the Internet, 80% of netizens are just following the crowd. They don't have their own ideas at all. When others say yes, they feel good.

这种方法不单单可以用在抖音上，知乎、简书、豆瓣、贴吧，这些平台的用户都是非常多的，你可以找一个评论比较多的文章，或者帖子，在你的产品相关的文章下面开始刷，这样做事很能引流的。

This method can not only be used in Tiktok, but also in Zhihu, Jianshu, Douban and Tieba. There are many users on these platforms. You can find an article or post with more comments and start to brush it under the article related to your product, which can attract people.

五、利用头像引流

5、 Using avatars to attract traffic

抖音号头像就是你的LOGO，要想让你的账号更加富于辨识度，就要在头像设计上花费一些心思。一个优秀的抖音头像，应该具有以下几方面特点：

The Tiktok avatar is your logo. If you want to make your account more recognizable, you need to spend some time on the design of the avatar. An excellent Tiktok head portrait should have the following characteristics:

[1] 色彩鲜明

[1] Bright colors

[2] 图片清晰

[2] Clear image

[3] 名字关联

[3] Name association

注意事项

matters needing attention

视频中不能出现二维码、微信等联系方式，评论区中也不行，不要认为使用谐音就可以，我可以明确的告诉你，谐音照样会被删，当然你就是想怼量进行引流那无所谓咯。

QR codes, WeChat, and other contact information cannot appear in the video, nor can they be found in the comments section. Don't think that using homophones is enough. I can clearly tell you that homophones will still be deleted. Of course, if you want to attract traffic, it doesn't matter.

不要主动去大量私信别人联系方式，会被检测并被举报，你可以让别人留下联系方式。

Don't proactively send a large number of private messages about other people's contact information, as it may be detected and reported. You can ask others to leave their contact information.

视频不要违规，如血腥、暴力倾向、侵权、灰黑产、政治敏感等，这类视频不会获得推荐。

Videos should not violate rules, such as bloody, violent, infringing, gray and black, politically sensitive, etc. These types of videos will not be recommended.

定位

location

对于普通人来说，可以通过变现角度来进行定位，对于企业可以通过产品、服务等进行定位，。

For ordinary people, positioning can be achieved through a monetization perspective, while for enterprises, positioning can be achieved through products, services, etc,.

抖音其实就分了四个大品类，知识、生活、娱乐、正能量，而我们也确实可以把抖音99%的视频纳入这四大品类中，在这四大品类下再细分就是。

Tiktok is actually divided into four categories: knowledge, life, entertainment and positive energy, and we can indeed include 99% of Tiktok's videos in these four categories.

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