1. Positioning: Erecting personnel
What does your account do at a glance?
Why should I pay attention to you?
What benefits can following you bring to fans?
Main presentation: avatar, nickname, background image, personal profile
2. Vertical content:
Ordinary bloggers want to quickly increase their followers, and vertical content is the most secure. When you continue to publish content in the same field, the account weight of Xiaohongshu will also be higher. (Your existence is only valuable if it gives others a sense of gain, and a happy mood or recommending good items is a sense of gain.)
3. Unified and prominent graphics and text:
The platform attribute of Xiaohongshu is still primarily based on graphics and text, and the user profile is mainly composed of young first and second tier women with good visual effects. The overall unified graphics have won more than half!
4. Rhythmic updates: fixed time
Time points with high traffic: 7:00-9:0012:00-13:0015:00-17:0020:00-21:0023:00-3:00
5. Find benchmark accounts: imitate first and then surpass! Disassemble the account and collect ten popular cases in the same field for disassembly.
Demolition of popular cases: topic selection, copy structure, image layout
7. Confidence+Normality: Don't be carried away by data! I think everyone will have a strong sense of immersion in this point
8. Do not randomly delete images and text, as it will affect the weight and can be hidden.
Key: Find the field you love and excel in, because sticking to it is important!