一、通过关键词引流。

1、 Use keywords to attract traffic.

当用户需要一个小程序时，他们会习惯性地在微信上搜索，与用户搜索词相关的小程序会优先显示给用户。因此，企业在确定小程序名称时，可以选择用户经常搜索的关键词，这样用户就可以搜索到企业的小程序。而且小程序越早开通，排名就越高，所以企业注册开发小程序要趁早。

When users need a mini program, they habitually search on WeChat, and the mini program related to the user's search term will be displayed first to the user. Therefore, when determining the name of the mini program, enterprises can choose keywords that users often search for, so that users can search for the company's mini program. Moreover, the earlier the mini program is launched, the higher its ranking, so it is important for businesses to register and develop mini programs as early as possible.

二、社交裂变引流。

2、 Social fission drainage.

大家都知道，小程序需要基于微信运行，而微信又是大的社交软件，所以企业在为小程序引流时，一定要注意社交层面的引流。例如在微信群、微信好友、朋友圈等方面分享小程序，这样可以吸引自己微信上的朋友来使用小程序，而这些朋友在使用后，又可以让他们去分享，终形成裂变效果。

As we all know, mini programs need to run on WeChat, which is a large social software. Therefore, when companies attract traffic to mini programs, they must pay attention to the social aspect of traffic. For example, sharing mini programs in WeChat groups, WeChat friends, Moments, etc. can attract friends on WeChat to use the mini program, and these friends can then share it, ultimately forming a viral effect.

三、使用小程序二维码引流。

3、 Use mini program QR code drainage.

每一个在线小程序都会有自己独特的小程序二维码，当企业在线上或是线下举办活动，或设计宣传册、海报等，都可以在其中添加小程序二维码。通过这种方式，用户可以看到小程序二维码，然后只需拿出手机扫码，就可以打开小程序参与活动，非常方便。因此，通过小程序二维码也可以很好地发挥引流作用。

Each online mini program will have its own unique mini program QR code, which can be added to businesses when organizing events online or offline, designing brochures, posters, etc. Through this method, users can see the QR code of the mini program, and then simply take out their phone to scan the code to open the mini program and participate in activities, which is very convenient. Therefore, the use of mini program QR codes can also play a good role in attracting traffic.

四、结合公众号引流。

4、 Combine with official account for drainage.

公众号发展多年，很多企业也培养了一批忠实用户，所以企业在运营公众号时，可以在内容中植入小程序的信息，从而成功将公众号的用户引导到小程序中。而且公众号和小程序都是微信官方平台，可以无缝结合，公众号用户忠诚度高，引流效果会更理想。

With the development of official account for many years, many enterprises have also cultivated a group of loyal users. Therefore, when operating official account, enterprises can implant information about applets into the content, thus successfully guiding users of official account into applets. Moreover, both the official account and the applet are official WeChat platforms, which can be seamlessly combined. official account users have high loyalty, and the drainage effect will be more ideal.

详细有以下的几种手段来引流：

There are several detailed methods to attract traffic:

01、利用微信搜索入口，用小程序名称抢排名。

01. Use WeChat search entry to compete for rankings using mini program names.

小程序的排名与名称、描述、在线时间、用户访问量和小程序的综合质量有关，小程序的名称是唯一的。根据用户的搜索习惯和产品特点，尽可能多的注册小程序名称，让小程序排名更高，更有可能被用户搜索到。我们要做的是优化小程序描述关键词。微信搜索支持关键词模糊匹配，所以关键词也会影响小程序的排名。

The ranking of mini programs is related to their name, description, online time, user traffic, and overall quality, and the name of the mini program is unique. According to user search habits and product characteristics, register as many mini program names as possible to make the mini program rank higher and more likely to be searched by users. What we need to do is optimize the keywords for describing the mini program. WeChat search supports keyword fuzzy matching, so keywords can also affect the ranking of mini programs.

02、附近的小程序。

02. Nearby mini programs.

在附近的小程序中，小程序自动显示周围5公里以内的微信用户。所有符合条件的小程序都可以在附近的小程序中免费曝光，一个小程序可以添加10个地理位置。也就是说，做一个小程序相当于给店铺增加10倍曝光的机会。

In nearby mini programs, the mini program automatically displays WeChat users within 5 kilometers of the surrounding area. All eligible mini programs can be exposed for free in nearby mini programs, and one mini program can add 10 geographical locations. That is to say, creating a mini program is equivalent to increasing the exposure of the store by 10 times.

附近小程序引爆线下流量端，更好地连接人、物的时代到来。

The era of nearby mini programs igniting offline traffic and better connecting people and things has arrived.

03、分享微信群，实现粉丝裂变。

03. Share WeChat groups to achieve fan fission.

在粉丝群通知，让粉丝自主扩散，可以引导粉丝分享，然后凭截图领取小礼物，逐步将流量引向小程序，促进销售。

In the fan group notification, allowing fans to spread independently can guide them to share, and then use screenshots to receive small gifts, gradually directing traffic to the mini program and promoting sales.

04、拼团。

04. Team up.

小程序可以承载拼团、秒杀、砍价等优惠活动，激发消费者低价消费的积极性，实现快速裂变。拼团玩法可以在短时间内积累大量的精准用户，后期商家可以借此进行精准营销。现在，电商类小程序TOP1和TOP2都是蘑菇街和拼多多，大部分人应该都用过吧。

Mini programs can host promotional activities such as group buying, flash sales, and bargaining, stimulating consumers' enthusiasm for low-priced consumption and achieving rapid growth. The group buying gameplay can accumulate a large number of precise users in a short period of time, and later merchants can use this to carry out precise marketing. Nowadays, the top 1 and top 2 e-commerce mini programs are Mogujie and Pinduoduo, and most people should have used them.

05、小程序商店。

05. Mini program store.

通过付费或将小程序投放到小程序商店，可以达到一定的宣传和推广效果。

By paying or placing the mini program in the mini program store, certain promotional and promotional effects can be achieved.

06、地推。

06. Earth pushing.

对于一些小程序来说，地推可能是接近用户场景的推广方式。线下推广小程序，如小程序二维码、宣传材料。比如：餐饮、鲜花、美容、健身等线下店铺，见效快，现场转化快。

For some mini programs, ground promotion may be a promotion method that is close to user scenarios. Offline promotion of mini programs, such as QR codes and promotional materials. For example, offline stores such as catering, flowers, beauty, and fitness have quick results and on-site conversion.

07、公众号绑定相关小程序。

07. The official account is bound to relevant applet.

小程序与公众号进行绑定关联。当用户关注你的公众号时，显眼的位置就有小程序，当他们感兴趣时就会点击跳转到小程序。

The applet is bound with the official account. When users pay attention to your official account, there is an applet in a prominent place. When they are interested, they will click to jump to the applet.

08、在公众号文章中插入小程序名片。

08. Insert the applet business card in the official account article.

公众号+小程序就是在自己的公众号文章中插入小程序卡片，但是，这要取决于公众号的质量、粉丝精准度和留存。

The official account+applet is to insert an applet card into your official account article, but it depends on the quality, fan accuracy and retention of the official account.

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