本文面向初入抖音的小伙伴，分享常见的实操问题， 鑫诺商为新手运营抖音账号提供基础运营攻略。
　　This article is intended to share common practical problems with newcomers to Tiktok. Xinnuoshang provides basic operation strategies for newcomers to operate Tiktok accounts.
　　01
　　01
　　关于养号问题
　　Regarding the issue of account maintenance
　　关于养号的重要性，已经说过很多次了，还有有很多人注册完抖音后都会来问，自己应不应该养号，有没有养号的必要？
　　I have said many times about the importance of the number, and many people will come to ask after registering Tiktok, whether they should have a number, and whether it is necessary to have a number?
　　其实，养号最主要的原因是提高账号的权重，养号过程中需要模拟正常账号刷抖音的行为，包括搜索自己感兴趣的视频、点赞收藏或评论等，尽可能提高自己的初始权重。
　　In fact, the main reason for raising the number is to increase the weight of the account. In the process of raising the number, it is necessary to simulate the Tiktok behavior of the normal account, including searching videos, liking collections or comments that interest you, so as to increase your initial weight as much as possible.
　　养号攻略
　　Account maintenance strategy
　　1.关注同行的抖音账号，进账号主页，刷刷账号内视频。
　　1. Follow the peer's Tiktok account, enter the account home page, and brush the video in the account.
　　2.给作品点赞、收藏或分享，可以分享给微信好友，产生转发行为。
　　2. Like, bookmark, or share your work, which can be shared with WeChat friends to generate forwarding behavior.
　　3.给作品评论，与作者互动，尽可能让作者回复。
　　3. Comment on the work, interact with the author, and try to get the author to reply as much as possible.
　　4.看同行业抖音直播，看看别人的直播方式。
　　4. Watch the Tiktok live broadcast in the same industry, and see the live broadcast methods of others.
　　这些行为都是为了给账号贴标签，持续几天，你就会发现推荐页面的视频基本都是这一类的短视频。
　　These behaviors are all aimed at tagging accounts, and if you continue for a few days, you will find that the recommended videos on the page are mostly short videos of this type.
　　02
　　02
　　抖音的算法机制
　　Algorithm mechanism of Tiktok
　　正所谓知己知彼百战不殆，想要在一个平台上做好账号运营，需要清楚这个平台的流量推荐算法。抖音的算法机制主要有三个步骤。
　　As the saying goes, knowing oneself and knowing the enemy will lead to victory in a hundred battles. To operate an account well on a platform, it is necessary to have a clear understanding of the platform's traffic recommendation algorithm. The algorithm mechanism of Tiktok mainly has three steps.
　　1.流量池曝光机制
　　1. Traffic pool exposure mechanism
　　2.根据曝光数据，进入下一个流量池
　　2. Enter the next traffic pool based on exposure data
　　3.精品流量池
　　3. Premium traffic pool
　　03
　　03
　　新手运营抖音必备基操
　　Basic operations necessary for novice operation of Tiktok
　　1.注意发布时间
　　1. Pay attention to the release time
　　在饭前或者睡前刷抖音的人群会比较多，上班路上、上厕所等碎片化时间都是刷抖音的高峰时段，我们可以根据自己的账号类别来选择发布时间。
　　There will be more people playing Tiktok before dinner or bedtime. Fragmentation time such as on the way to work and going to the toilet is the peak time for Tiktok. We can choose the release time according to our account category.
　　如果不清楚自己的视频在哪个时间段发布会比较有效果的话，建议多尝试，可以在不同的时间段都发试试，总结出更适合自己的发布时间。
　　If you are not sure which time period your video will be more effective at the press conference, it is recommended to try more and try posting it at different time periods to summarize a more suitable release time for yourself.
　　2.4个重点指标
　　2.4 Key Indicators
　　根据前面我们提到的抖音算法机制，主要和点赞量、转发数、评论数和完播率这4个数据有关，所以我们要尽可能的去提高这4个数据指标：
　　According to the Tiktok algorithm mechanism mentioned above, it is mainly related to the four data such as likes, forwards, comments and completion rate, so we should try our best to improve these four data indicators:
　　①在作品中直接引导用户产生点赞、评论等行为
　　① Directly guide users to generate likes, comments, and other behaviors in the work
　　比如在开头或者结尾片段体现“结尾有惊喜”、“觉得有用的点个赞吧”、“想要了解更多就打个666吧”等引导词。
　　For example, in the beginning or end of the paragraph, there are guiding words such as "surprise at the end", "like if you find it useful", "call 666 if you want to learn more", etc.
　　②在作品中加入一些提问
　　② Add some questions to the work
　　比如“你觉得哪个更好看呢？”“你觉得有更换的必要吗？”等问题，引导用户在评论区打出自己的想法。
　　For example, questions such as "Which one do you think looks better?" and "Do you think it's necessary to replace it?" guide users to express their thoughts in the comment section.
　　③积极回复用户评论
　　③ Actively respond to user comments
　　运营初期得到的评论量都不多，及时回复用户评论，会有一定的引导作用，可能会有更多的用户参与进来。
　　In the early stages of operation, the number of comments received is not high. Responding to user comments in a timely manner can have a certain guiding effect and may attract more users to participate.
　　④找朋友点赞，评论
　　④ Find friends to like and comment on
　　不用找太多，最好是身边朋友，比较真实的抖音用户，准备几个比较吸引人的神评论，引导用户展开话题讨论，活跃下评论区。
　　There is no need to find too many. It is better to be friends around you and more real Tiktok users. Prepare some attractive comments, guide users to discuss topics, and activate the comment area.
　　3.积极参与抖音“挑战赛”
　　3. Actively participate in the Tiktok "Challenge"
　　抖音上热门的方式非常多，但最简单、性价比最高的还是挑战赛，在这些话题中，自己判断一下可以参与的有可能会火爆的话题进行参与，提高自己上热门的可能性。
　　There are many popular ways to participate in Tiktok, but the simplest and most cost-effective one is the challenge. In these topics, you can judge the possible hot topics you can participate in to improve your chances of becoming popular.
　　4.持续输出高质量的作品
　　4. Continuously produce high-quality works
　　当运营一阵抖音之后会发现，自己之前发布过的老视频突然就火了，有时候是相关的话题上热搜了，有时候是因为优质视频被推荐了，所以持续输出高质量的作品还是很关键的。
　　When Tiktok ran for a while, he found that the old videos he had previously released suddenly became popular. Sometimes it was a hot search on related topics. Sometimes it was because high-quality videos were recommended, so it was critical to continuously output high-quality works.
　　5.提高作品曝光的小技巧
　　5. Tips for increasing exposure of works
　　①抢热评
　　① Grab hot reviews
　　关注同行业大V账号，在视频下留一些比较精彩有趣的评论，当它的视频爆了之后，底下的评论也会跟着得到曝光。
　　Pay attention to big V accounts in the same industry and leave some exciting and interesting comments under their videos. When their videos go viral, the comments below will also be exposed.
　　②利用付费推广上热门
　　② Utilize paid promotion to gain popularity
　　通过付费的形式做推广，增加自己账号的曝光量。
　　Promote your account through paid means to increase its exposure.
　　③蹭热点
　　③ Riding on hot topics
　　热点话题下的视频更容易爆，不过也不是什么热点都蹭，最好是要和自己行业相关的话题。
　　Videos on hot topics are more likely to go viral, but it's not about riding on all hot topics. It's best to focus on topics related to your own industry.
　　04
　　04
　　总结
　　Summary
　　初入抖音，首先不在于做什么内容，而是先了解抖音平台的规则和流量玩法；再以独具个人特色的内容作品作为基础来支撑，并积极尝试各类运营方法，才更有可能解决“酒香也怕巷子深”的窘境。
　　When you first enter Tiktok, you should first understand the rules and traffic playing methods of Tiktok platform, not what to do; Based on unique personal content works as the foundation, and actively trying various operational methods, it is more likely to solve the dilemma of "the fragrance of wine is afraid of deep alleys".
　　如果条件允许，也可找寻优质的运营服务商给自己提供运营方案，借用他人的经验，缩短摸索成功的时间。 鑫诺商，让互联网营销更简单，您的不二之选。
　　If conditions permit, one can also seek high-quality service providers to provide operational solutions for oneself, borrow the experience of others, and shorten the time for successful exploration. Xinnuoshang, making Internet marketing easier, is your best choice.
　　本文由 济南短视频运营 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.cn/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click https://www.xinnuoshang.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.本文面向初入抖音的小伙伴，分享常见的实操问题， 鑫诺商为新手运营抖音账号提供基础运营攻略。
　　This article is intended to share common practical problems with newcomers to Tiktok. Xinnuoshang provides basic operation strategies for newcomers to operate Tiktok accounts.
　　01
　　01
　　关于养号问题
　　Regarding the issue of account maintenance
　　关于养号的重要性，已经说过很多次了，还有有很多人注册完抖音后都会来问，自己应不应该养号，有没有养号的必要？
　　I have said many times about the importance of the number, and many people will come to ask after registering Tiktok, whether they should have a number, and whether it is necessary to have a number?
　　其实，养号最主要的原因是提高账号的权重，养号过程中需要模拟正常账号刷抖音的行为，包括搜索自己感兴趣的视频、点赞收藏或评论等，尽可能提高自己的初始权重。
　　In fact, the main reason for raising the number is to increase the weight of the account. In the process of raising the number, it is necessary to simulate the Tiktok behavior of the normal account, including searching videos, liking collections or comments that interest you, so as to increase your initial weight as much as possible.
　　养号攻略
　　Account maintenance strategy
　　1.关注同行的抖音账号，进账号主页，刷刷账号内视频。
　　1. Follow the peer's Tiktok account, enter the account home page, and brush the video in the account.
　　2.给作品点赞、收藏或分享，可以分享给微信好友，产生转发行为。
　　2. Like, bookmark, or share your work, which can be shared with WeChat friends to generate forwarding behavior.
　　3.给作品评论，与作者互动，尽可能让作者回复。
　　3. Comment on the work, interact with the author, and try to get the author to reply as much as possible.
　　4.看同行业抖音直播，看看别人的直播方式。
　　4. Watch the Tiktok live broadcast in the same industry, and see the live broadcast methods of others.
　　这些行为都是为了给账号贴标签，持续几天，你就会发现推荐页面的视频基本都是这一类的短视频。
　　These behaviors are all aimed at tagging accounts, and if you continue for a few days, you will find that the recommended videos on the page are mostly short videos of this type.
　　02
　　02
　　抖音的算法机制
　　Algorithm mechanism of Tiktok
　　正所谓知己知彼百战不殆，想要在一个平台上做好账号运营，需要清楚这个平台的流量推荐算法。抖音的算法机制主要有三个步骤。
　　As the saying goes, knowing oneself and knowing the enemy will lead to victory in a hundred battles. To operate an account well on a platform, it is necessary to have a clear understanding of the platform's traffic recommendation algorithm. The algorithm mechanism of Tiktok mainly has three steps.
　　1.流量池曝光机制
　　1. Traffic pool exposure mechanism
　　2.根据曝光数据，进入下一个流量池
　　2. Enter the next traffic pool based on exposure data
　　3.精品流量池
　　3. Premium traffic pool
　　03
　　03
　　新手运营抖音必备基操
　　Basic operations necessary for novice operation of Tiktok
　　1.注意发布时间
　　1. Pay attention to the release time
　　在饭前或者睡前刷抖音的人群会比较多，上班路上、上厕所等碎片化时间都是刷抖音的高峰时段，我们可以根据自己的账号类别来选择发布时间。
　　There will be more people playing Tiktok before dinner or bedtime. Fragmentation time such as on the way to work and going to the toilet is the peak time for Tiktok. We can choose the release time according to our account category.
　　如果不清楚自己的视频在哪个时间段发布会比较有效果的话，建议多尝试，可以在不同的时间段都发试试，总结出更适合自己的发布时间。
　　If you are not sure which time period your video will be more effective at the press conference, it is recommended to try more and try posting it at different time periods to summarize a more suitable release time for yourself.
　　2.4个重点指标
　　2.4 Key Indicators
　　根据前面我们提到的抖音算法机制，主要和点赞量、转发数、评论数和完播率这4个数据有关，所以我们要尽可能的去提高这4个数据指标：
　　According to the Tiktok algorithm mechanism mentioned above, it is mainly related to the four data such as likes, forwards, comments and completion rate, so we should try our best to improve these four data indicators:
　　①在作品中直接引导用户产生点赞、评论等行为
　　① Directly guide users to generate likes, comments, and other behaviors in the work
　　比如在开头或者结尾片段体现“结尾有惊喜”、“觉得有用的点个赞吧”、“想要了解更多就打个666吧”等引导词。
　　For example, in the beginning or end of the paragraph, there are guiding words such as "surprise at the end", "like if you find it useful", "call 666 if you want to learn more", etc.
　　②在作品中加入一些提问
　　② Add some questions to the work
　　比如“你觉得哪个更好看呢？”“你觉得有更换的必要吗？”等问题，引导用户在评论区打出自己的想法。
　　For example, questions such as "Which one do you think looks better?" and "Do you think it's necessary to replace it?" guide users to express their thoughts in the comment section.
　　③积极回复用户评论
　　③ Actively respond to user comments
　　运营初期得到的评论量都不多，及时回复用户评论，会有一定的引导作用，可能会有更多的用户参与进来。
　　In the early stages of operation, the number of comments received is not high. Responding to user comments in a timely manner can have a certain guiding effect and may attract more users to participate.
　　④找朋友点赞，评论
　　④ Find friends to like and comment on
　　不用找太多，最好是身边朋友，比较真实的抖音用户，准备几个比较吸引人的神评论，引导用户展开话题讨论，活跃下评论区。
　　There is no need to find too many. It is better to be friends around you and more real Tiktok users. Prepare some attractive comments, guide users to discuss topics, and activate the comment area.
　　3.积极参与抖音“挑战赛”
　　3. Actively participate in the Tiktok "Challenge"
　　抖音上热门的方式非常多，但最简单、性价比最高的还是挑战赛，在这些话题中，自己判断一下可以参与的有可能会火爆的话题进行参与，提高自己上热门的可能性。
　　There are many popular ways to participate in Tiktok, but the simplest and most cost-effective one is the challenge. In these topics, you can judge the possible hot topics you can participate in to improve your chances of becoming popular.
　　4.持续输出高质量的作品
　　4. Continuously produce high-quality works
　　当运营一阵抖音之后会发现，自己之前发布过的老视频突然就火了，有时候是相关的话题上热搜了，有时候是因为优质视频被推荐了，所以持续输出高质量的作品还是很关键的。
　　When Tiktok ran for a while, he found that the old videos he had previously released suddenly became popular. Sometimes it was a hot search on related topics. Sometimes it was because high-quality videos were recommended, so it was critical to continuously output high-quality works.
　　5.提高作品曝光的小技巧
　　5. Tips for increasing exposure of works
　　①抢热评
　　① Grab hot reviews
　　关注同行业大V账号，在视频下留一些比较精彩有趣的评论，当它的视频爆了之后，底下的评论也会跟着得到曝光。
　　Pay attention to big V accounts in the same industry and leave some exciting and interesting comments under their videos. When their videos go viral, the comments below will also be exposed.

　　②利用付费推广上热门
　　② Utilize paid promotion to gain popularity
　　通过付费的形式做推广，增加自己账号的曝光量。
　　Promote your account through paid means to increase its exposure.
　　③蹭热点
　　③ Riding on hot topics
　　热点话题下的视频更容易爆，不过也不是什么热点都蹭，最好是要和自己行业相关的话题。
　　Videos on hot topics are more likely to go viral, but it's not about riding on all hot topics. It's best to focus on topics related to your own industry.
　　04
　　04
　　总结
　　Summary
　　初入抖音，首先不在于做什么内容，而是先了解抖音平台的规则和流量玩法；再以独具个人特色的内容作品作为基础来支撑，并积极尝试各类运营方法，才更有可能解决“酒香也怕巷子深”的窘境。
　　When you first enter Tiktok, you should first understand the rules and traffic playing methods of Tiktok platform, not what to do; Based on unique personal content works as the foundation, and actively trying various operational methods, it is more likely to solve the dilemma of "the fragrance of wine is afraid of deep alleys".
　　如果条件允许，也可找寻优质的运营服务商给自己提供运营方案，借用他人的经验，缩短摸索成功的时间。 鑫诺商，让互联网营销更简单，您的不二之选。
　　If conditions permit, one can also seek high-quality service providers to provide operational solutions for oneself, borrow the experience of others, and shorten the time for successful exploration. Xinnuoshang, making Internet marketing easier, is your best choice.
　　本文由 济南短视频运营 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.cn/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click https://www.xinnuoshang.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.